GTM & Marketing Expert for AI & Blockchain

Driving innovation and growth for emerging technologies with proven strategies that deliver results.

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About Me

With 9 years of executive experience in top global agencies Leo Burnett and Saatchi & Saatchi and 8 years leading GTM and marketing functions for deep tech startups, my background in account management and strategy has equipped me with a unique perspective on marketing complex technologies.

My curiosity and love for innovation led me to focus on the most complex emerging technologies, particularly in AI and blockchain. I specialize in crafting compelling narratives and go-to-market strategies that connect cutting-edge technology with the right audiences.

I've contributed to raising over $100M in seed and Round A funding and generated over $1B in revenue across more than 70 projects throughout my career. My approach combines deep technical understanding with strategic marketing expertise to deliver exceptional results.

$100M+

Raised in seed & Round A funding

$1B+

Revenue generated

70+

Projects completed

15

Years leading GTM motion

Esther Katz

Featured Projects

Versifi Project

Versifi

Strategy Branding

Developed comprehensive strategy and brand identity for Versifi, positioning them as a leader in the blockchain space.

Q Project

Q - AI Agent

Strategy Branding GTM

Created go-to-market strategy for Q, an innovative AI agent designed for decentralized governance.

Neu.ro Project

Neu.ro

Fundraising Strategy Branding GTM

Led comprehensive fundraising, strategy, branding, and go-to-market efforts for Neu.ro's AI platform. 45M raised.

Sphere Partners Project

Sphere Partners

Strategy Rebranding GTM

Executed successful rebranding and go-to-market strategy for Sphere Partners, enhancing their market position.

Coinbound Project

Coinbound

Strategy GTM Token Launches

Leading strategy across all 50 clients at Coinbound, including Sui and Olympus, driving go-to-market, growth, and brand positioning initiatives for top-tier Web3 and crypto projects.

Joblio Inc. Project

Joblio Inc.

Enterprise Sales GTM Branding

Orchestrated global GTM across 45 countries; secured 9 enterprise wins, driving X10 company valuation.

OSA Decentralized Project

OSA Decentralized

Token Launch Supply Chain Blockchain

Closed $12.5M raise and built a GTM system for AI x Ethereum supply chain protocol.

Leo Burnett & Saatchi & Saatchi Project

Leo Burnett & Saatchi & Saatchi

FMCG Field Marketing Account Management Events

Delivered $10M+ integrated campaigns for global brands in CPG, retail, and healthcare.

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Real Talk AI Podcast

Join me for candid conversations about artificial intelligence, blockchain technologies, and their impact on business and society. Each episode features industry experts sharing insights and experiences from the frontlines of innovation.

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What My Clients Say

"Esther is a consummate professional. A true value add to any business that's looking for a solid and experienced CMO. Rational, driven, smart, and ambitious are a few words that I'd choose to describe her work style."

Alexander Kouperman

Alexander "Sasha" Kouperman

COO, VersiFi

"Esther crafted the initial brand and communication strategy that helped Neuro establish itself as a thought-leader in AI and subsequently helped drive an ICO fundraising that surpassed all expectations. She brings a breadth and depth of expertise to marketing strategy and operations."

Yashar Behzadi

Yashar Behzadi

CEO, Synthesis.ai

"Esther demonstrates a rare combination of creativity, deep understanding of the emerging technologies and insightful outlook into the user's psychology. Utilizing these cross factors she comes up with out of the box solutions for the most complex business issues. She is one of the top of my list of innovation professionals to work with."

Jon Purizhansky

Jon Purizhansky

CEO, Joblio

"I worked with Esther when she joined Q Development AG as Head of Marketing. Esther got to work immediately, building a stellar team and creating a new marketing strategy that was instantly successful. Within 6 months, the Q Blockchain ecosystem grew more than fivefold thanks to her team's strategy and excellent execution across multiple marketing channels. She is an intelligent and ambitious leader, well-versed in the art of marketing."

Nimrod Knoller

Nimrod Knoller

Head of Ecosystem Growth, Q

"Esther delivered marketing and sales strategy for Kidon. She is extremely knowledgeable in the cyber intelligence space and combines technical understanding with marketing expertise. She is a rare marketing generalist—capable of creating brands that truly scale. Her strategic insight and executional excellence make her an invaluable asset."

Avi Ben David

Avi Ben David

President, Kidon - Cyber Security and BI

"I highly recommend Esther for her expertise in revenue optimization, marketing, and sales. With a holistic approach and a strong focus on data-driven strategies, Esther helps companies win new clients and increase their revenue."

Alina Shkolnikov

Alina Shkolnikov

Chief Partnerships Officer, PollyLabs

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Real Talk AI Blog

Covering Emerging Tech with Radical Candor. No hype. No fluff. Just sharp, honest conversations about what’s real—and what’s next.

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Let's Connect

Interested in working together? I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision.

Whether you're a startup seeking to establish market presence or an established company looking to innovate, I'd love to hear from you.