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Fractional CMO · Agentic GTM Systems
AI-native go-to-market for emerging technology.
I design and deploy agentic GTM systems: research, content and outreach agents wired into your funnel, so lean teams create enterprise pipeline without scaling headcount or paid spend.
$100M+
Raised in seed and Series A funding
$1B+
Revenue generated across 70+ projects
$15M
Marketing-owned pipeline built with AI agents
20+
Years in GTM, brand and strategy — US, Europe, Israel
Focus: AI & agentic software · Data infrastructure · Cybersecurity · Enterprise SaaS · Future of work
Why me · Two worlds
Most GTM engineers know the stack. I also know the buyer.
Automation without insight just scales noise. I spent a decade at Leo Burnett and Saatchi & Saatchi learning why people buy, then a decade building and marketing deep technology. Your system gets both: agents that run fast, and messages people actually want to answer.
World one
Deep consumer insight
Trained at global agencies on CPG, retail and healthcare brands: buyer psychology, motivation research, brand building and campaigns that move people, not just metrics.
Where they meet
Insight-led automation
Every agent is briefed on what the buyer fears, wants and needs to hear. The result is personalization with a point of view, at machine scale.
World two
Hands-on technology
I build and deploy the agents myself, and I've marketed AI infrastructure, data platforms and cybersecurity to technical and enterprise buyers.
| Category | Typical GTM engineer | My Approach |
|---|---|---|
| Starts with | Tools and workflows | The buyer's motivation |
| Messaging | Templates and variables | A narrative built on real insight |
| Scope | Outbound sequences | Brand, positioning, demand and RevOps |
| Measures | Activity volume | Qualified pipeline and trust |
The Agentic GTM System
A demand engine that works while your team sleeps.
As Head of Marketing at Genesis Computing, an agentic data engineering platform, I built a GTM motion run by AI agents that delivered weekly enterprise leads on near-zero paid spend, $15M in marketing-owned pipeline, and partner programs with Snowflake and Databricks. Now I build that system for you.
01
Research agents
Target account selection, buyer signals, data enrichment and market insight — refreshed continuously.
02
Content agents
Category narrative, thought leadership and personalized ABM assets, in your voice and at scale.
03
Outreach agents
Lead scoring, sequencing and LLM-assisted research that turn target lists into qualified meetings.
04
Pipeline intelligence
Full-funnel reporting, forecasting and RevOps architecture, so pipeline is a carried number.
Ways to work together
Senior leadership, without the full-time overhead.
Fractional CMO
I own the marketing function and the pipeline number: strategy, team, budget and board-level reporting.
Pipeline targets · Team leadership · Investor & executive reporting · Partner programs
Format and days per week set at kickoff
Signature
GTM System Build
I design, deploy and hand over your agentic GTM engine, documented so your team can run it.
Agent stack · ABM playbooks · Martech & data architecture · Team enablement
Timeline and scope set at kickoff
Narrative & Positioning
For founders explaining complex technology to enterprise buyers and investors.
Category design · Messaging · Fundraising story · Launch strategy
Timeline and scope set at kickoff
Selected work
From global agencies to deep-tech startups: building teams and systems from zero to $25M+ ARR.
Agentic GTM · ABM · Partnerships
Genesis Computing
Built the AI-powered GTM motion for an agentic data engineering platform, with research, content and outreach agents across the funnel. Ran ABM into enterprise data buyers and launched partner marketing with Snowflake and Databricks.
$15M pipeline
Fundraising · Brand · GTM
Neu.ro / Synthesis AI
Co-founded the AI infrastructure brand and led messaging, developer and enterprise narratives, plus demo and documentation assistants that drove adoption.
$45M raised
AI Agent · Growth · Analytics
Q
Growth strategy for an AI agent product. Grew users from 13K to 150K+ and built analytics and participation agents.
Rebrand · AI Services · Demand
Sphere Partners
Repositioned the AI services portfolio and tripled inbound leads; supported $50M+ in pipeline.
Enterprise Sales · Global GTM
Joblio
Orchestrated GTM across 45 countries, secured nine enterprise wins and drove a 10x company valuation.
Cybersecurity · Sales Strategy
Kidon
Marketing and sales strategy for a cyber intelligence and BI company.
Strategy · Brand Identity
VersiFi
Company strategy and brand identity that positioned VersiFi as a category leader.
Integrated Campaigns · Advisory
Leo Burnett & Saatchi
$10M+ integrated campaigns across CPG, retail and healthcare; built the client advisory practice.
Testimonials
What founders and operators say
"Esther crafted the initial brand and communication strategy that helped Neuro establish itself as a thought-leader in AI and subsequently helped drive an ICO fundraising that surpassed all expectations. She brings a breadth and depth of expertise to marketing strategy and operations."
Yashar BehzadiCEO, Synthesis.ai
"Esther demonstrates a rare combination of creativity, deep understanding of the emerging technologies and insightful outlook into the user's psychology. Utilizing these cross factors she comes up with out of the box solutions for the most complex business issues. She is one of the top of my list of innovation professionals to work with."
Jon PurizhanskyCEO, Joblio
"I worked with Esther when she joined Q Development AG as Head of Marketing. Esther got to work immediately, building a stellar team and creating a new marketing strategy that was instantly successful. Within 6 months, the Q Blockchain ecosystem grew more than fivefold thanks to her team's strategy and excellent execution across multiple marketing channels. She is an intelligent and ambitious leader, well-versed in the art of marketing."
Nimrod KnollerHead of Ecosystem Growth, Q
"Esther delivered marketing and sales strategy for Kidon. She is extremely knowledgeable in the cyber intelligence space and combines technical understanding with marketing expertise. She is a rare marketing generalist—capable of creating brands that truly scale. Her strategic insight and executional excellence make her an invaluable asset."
Avi Ben DavidPresident, Kidon — Cyber Security and BI
"Esther is a consummate professional. A true value add to any business that's looking for a solid and experienced CMO. Rational, driven, smart, and ambitious are a few words that I'd choose to describe her work style."
Alexander “Sasha” KoupermanCOO, VersiFi
"I highly recommend Esther for her expertise in revenue optimization, marketing, and sales. With a holistic approach and a strong focus on data-driven strategies, Esther helps companies win new clients and increase their revenue."
Alina ShkolnikovChief Partnerships Officer, PollyLabs
01
How is this different from hiring a GTM engineer?
A GTM engineer builds workflows. I start with the buyer: who they are, what they fear and what would make them reply. Then I build the agents around that insight, and I own the strategy, brand and pipeline number too.
02
What does a fractional engagement look like?
I work as part of your leadership team for a set number of days per week, owning marketing strategy, pipeline targets and reporting. Format and duration are agreed up front.
03
What stage of company do you work with?
Seed through growth stage, plus established companies modernizing GTM with AI. The common thread is a complex product that needs a clear story and a repeatable pipeline.
04
Which tools and models do you use?
Whatever fits your stack. I combine internal agents with external AI tools, your CRM and your data sources, and I document everything so your team can run it.
05
Do we need a big marketing team for this?
No. The system is designed to multiply the output of lean teams. Most of the research, drafting and sequencing is done by agents, with people reviewing and closing.
06
How soon will we see results?
It depends on your starting point, market and sales cycle. We agree on leading indicators, such as qualified meetings, at the start so progress is visible early.
07
Will this work in our industry?
I focus on AI and agentic software, data infrastructure, cybersecurity, enterprise SaaS and future of work, and bring consumer-brand experience from CPG, retail and healthcare.
08
Do you work with teams outside the US?
Yes. I have led GTM across the US, Europe and Israel and orchestrated launches in 45 countries.
Schedule an intro call
Let's build your pipeline engine.
A 30-minute call, no pitch deck. Tell me where you are and where you need to be, and I'll tell you honestly whether I'm the right person for it.
- Where your pipeline is leaking
- What an agentic system would change
- What working together would look like
Step 2 · Pick a time
Intro meeting
30 min · ZoomCalendly inline widget embeds here — estherkatz/intro-meeting
9:00 am
9:30 am
10:00 am
11:30 am
1:00 pm
2:30 pm
Your answers above are passed to Calendly, so the call starts with context instead of background questions.